Cybersecurity Rebrand Development
Client:
Securance Consulting
www.securanceconsulting.com
Tools:
Photoshop, Illustrator, InDesign,
Figma
Challenge
In 2023, Securance Consulting sought a complete rebrand to refresh its image and strengthen its market presence. The goal was not only to remain competitive with other firms but also to communicate value across all aspects of the business — from reports and proposals to marketing materials. The new branding kit introduced updated fonts, a refreshed color palette, and modern design elements to improve visibility and consistency.
Branding Solution
After reviewing the company’s needs and drawing on insights from my portfolio, I collaborated with the management team to develop a unified visual and strategic identity. This included creating a cohesive brand system, selecting a technology-aligned color palette, refining typography, and producing a professional brand book to guide future design efforts.
Marketing and Proposal Templates
I designed proposal templates for RFP responses, ensuring consistency and professionalism in all client-facing documents. New marketing materials were also developed to support the launch of a redesigned website (www.securanceconsulting.com) and refreshed social media presence.
Social Media and Infographics
I created branded infographics and social media assets to promote events, thought leadership, and cybersecurity insights. These designs helped increase engagement, improve website traffic, and strengthen Securance’s digital visibility.
Videos
To further expand outreach, I launched a new YouTube series focused on marketing and social media engagement.
View here: www.youtube.com/@SecuranceConsulting